Paul Wackell – Imagine Web Designs
Principal Website Designer – Inbound Marketing Specialist
Earlier this year online media to a giant leap forward when the Masters aired tons of extra coverage of the tournament in a feature rich media suite via their website. To see more about this visit the prior blog post All Hail the King of Multimedia – I’m Not Worthy.
Now the PGA Tour has jumped on the bandwagon with Live@ The Players Championship – online coverage from their website. For the uninitiated The Players Championship is the fifth major and most golfing fanatics (such as me) can’t get enough the tournament. Waiting for the limited TV coverage to start seems like torture. Well no more!
Much like the Masters coverage, the PGA Tour media player for Live@ The Players is a feature rich tool that allows you to view News Reports, Live coverage with announcers, shot tracker and PGA Tour today tournament previews. The viewer itself will allow you not only to watch the coverage, but also include widgets to view the leaderboard, view player scorecards, view Fedex Cup rankings and participate in a fan chat that includes social media sharing via Facebook, Myspace, Twitter and Yahoo. Below is an image of the player.
Not only do fans benefit from the extra coverage, the PGA Tour gets more coverage for its brand, the tournament reaches out to more fans, they earn additional revenue through advertising and the sponsors get additional opportunities to promote their products and services. What could be more win – win?
How you take better advantage of the web to promote your business? Call your marketing or web professional today!