Web Analytics 101 – Part Six – Gridlock! – Traffic Sources

posted in: Web Analytics | 0

Post by
Paul Wackell – Imagine Web Designs
Principal Designer – Marketing Consultant

Now that we are totally enthralled with all this statistics talk its time to continue with the tedium! However don’t confuse tedium with importance or lack thereof. The reason I’m taking the time to explain this to you isn’t out of some strange love for numbers, or fascination for all things geekdom, though I am a huge Star Wars and Star Trek fan, it’s because this information has value and could help your business generate more leads, clients and revenue. (Sounds like a folk band, Leads, Clients and Revenue, playing Saturday at Woodstock!)

So on to Traffic Sources Overview – see the previous two parts of this lesson for an explanation as to how this report was configured and what client information it is displaying. Below is the image of the Traffic Sources Overview portion of the report.

The top portion of the image shows traffic to the site on a day by day basis. The 3 topics of interest here are as follows:

  • Direct Traffic – this is traffic that comes to your site directly either via bookmark or by entering your url in their browser.
  • Referring Traffic – this is traffic that comes from another website that contains a link to your site (other than search engines)
  • Search Engines – this is traffic that found your site by conducting some sort of search for your business, product or term related to your business on a search engine.

As you can see by this report nearly all the traffic to the site comes from search engines.

This portion of the report is fairly non specific in nature. We will delve deeper into each of these traffic sources in upcoming lessons. I know you can’t wait, its like that feeling you got when you left the theater after seeing Star Wars and were all wired up for the sequel! Come back soon!