Web Analytics & Website Maintenance
Web Design - Website Design - Responsive Web Design – Imagine Web Designs - SEO SEM - Search Engine Optimization - Digital Marketing - Social Media Marketing - Worcester MA - Central MA – Boston MA – Westborough MA – Natick MA – Metrowest MA – Metro West MA

What are Web Analytics?

Web Analytics are detailed measurements of all traffic to a website. There are a number of tools available to track and analyze web statistics but by far the best most detailed information is available from Google Analytics. We use Google Analytics to track web stats for all our clients. We use this information as a basis for detailed reports that we use to direct marketing initiatives, content development, and lead generation programs.
Some of the information that can be tracked with Google Analytics includes:

  • Who visits your site?
  • How did they get there?
  • What pages did they visit?
  • What keywords did they search by to find your site?
  • How long did they stay or your site?
  • How did they progress from page to page?

One of the best features of Google Analytics is its ability to create custom time frames for data.  This feature allows you to track results of advertising both off and online, pay- per-click campaigns, holiday specials and more. The more information you have about the success or failure of your marketing efforts allows you to re-direct your advertising and marketing expenditures to produce the highest return on investment.

Web Analytics Google Analytics

 

Google Analytics produces a wealth of information that is beneficial to your business. While the analytics are a benefit they can also be a drawback because the amount of  information can be overwhelming. What stats should you focus on and why? That is where Imagine comes in. We work with our clients to analyze their business, their marketing programs and develop custom reports that focus on the information that is most important to them. We then produce monthly reports specific to your business along with recommendations on how to proceed.

Website Maintenance

There is an old adage that applies to most businesses, do what you do best and outsource the rest. Running your business takes a great deal of time, effort and expertise. Maintaining your website can be time consuming, frustrating and often involves a steep learning curve. Website maintenance is one of those tasks that you should consider outsourcing, like bookkeeping and tax preparation.

While we offer our clients the ability to make basic site changes via a simple content management system, there is more to site maintenance than simple content updates. We offer a number of maintenance packages that includes monthly site backups, monthly keyword updates, monthly SEO updates, link analysis, form testing, social media integration and more.

Contact us to get more detailed information about our website maintenance packages.

Web Design - Website Design - Responsive Web Design – Imagine Web Designs – Website – Website - SEO SEM - Search Engine Optimization - Digital Marketing - Social Media Marketing - Worcester MA - Central MA – Boston MA – Westborough MA – Natick MA – Metrowest MA – Metro West MA